[Go Canter, Go Big] FUSO Canter 60th Anniversary Canpaign-NEWS

The legendary FUSO Canter Has Sold Over 4.5 Million Trucks in More Than 70 Countries Worldwide
Canter Kicks Off 60th Anniversary Celebrations
Photos Wanted for “Go Canter, Go Big!” 60th Anniversary!
Chance to Win All New Canter 5-Tonne and Taipei-Tokyo Return Airfare for Two!
Bosses Throughout Taiwan Invited to Go Big!

This year (2023) marks the 60th anniversary of the launch of the Canter. As distributor for FUSO commercial vehicles in Taiwan, “Daimler Trucks Asia Taiwan Ltd.” is launching a series of owner events to celebrate this hour of glory with all Canter owners. Canter has gone through many iterations since it was first launched, carrying with it countless goods and dreams of bosses and drivers. Canter was first launched in Taiwan in 1983. Its launch coincided with an important stage in Taiwan’s economic development. During this time, the Canter played a key role in many infrastructure projects and the development of the high-tech industry. Canter continued to keep up with the latest developments and has long become synonymous with “small commercial trucks” in Taiwan over after 60 years. It is now a living legend of the commercial vehicle industry that helped bosses and drivers keep the wheels of Taiwan’s economy rolling.

The “Go Canter, Go Big” FUSO Canter 60th Anniversary Photography Recruitment” event is now underway! All truck owners around Taiwan are invited to submit their stories and photos of the classic Canter. Please upload your photograph and its story to the event website before the end of the event to receive a chance to win the following great prizes: Taipei-Tokyo (Japan) return airfare for two, one SONY PlayStation 5 gaming console, one Apple Watch Series 8 smartwatch and more. Let’s celebrate the 60th anniversary of Canter together!

We also invite more truck owners in Taiwan to join Canter, continuing achieve big dreams as a real hero! Place an order for the FUSO Canter 5-tonne by the end of the month during this promotion to receive free maintenance for 50,000 km (5 times) with FUSO genuine parts. FUSO invites all truck owners in Taiwan to join us in celebrating the 60th anniversary of Canter by going big and winning big prizes!

A True Classic! FUSO Canter Celebrates 60 Years as The Pillar of the Transportation Industry
The first generation of the Mitsubishi FUSO Canter was released in Japan in 1963. The light truck was named “Canter” after the running gait of horses to symbolize its outstanding maneuverability and fuel economy. The T720 open-bed truck was introduced to the light truck market in 1963. Its design offered good all-around visibility and easy handling. Road construction and economic development led to the popularization of truck transport. The cab-over configuration of Canter gave it a tight turning radius suitable for many types of transportation scenarios and represented a major step forward for transportation efficiency in Japan. The third-generation Canter T200 series grew to 3 tonnes in weight and switched to a more powerful diesel engine. The significant boost to weight-carrying and speed was exactly what the transportation market was looking for. FUSO Canter’s weight-carrying continued to grow. An extended line-up ranging from 3.49 tonnes to 8.55 tonnes also provides customers with more options.

<The 3-tonnes Canter T200 series with a more powerful diesel engine satisfied the transportation market's demand for increased payload and speed. FUSO Canter's lineup now ranges from 3.49 to 8.55 tonnes, providing customers with more options.>

The first generation of the Canter for the Taiwanese market was launched in 1983. The Chinese name “Jian-Da” not only sounded similar to Canter but also conveyed to consumers its good quality, durability and reliability. The second generation of the domestically-produced Canter was released in 1996. Badging switched from CMC to Mitsubishi and it featured a CD player. Even today, the second-generation Canter can still be found hard at work; the third-generation Canter unveiled in 2007 featured more modern styling, a boost to the engine’s horsepower and torque output, and added a 14-foot flatbed. The 4th generation Canter released in 2013, introduced a next-generation diesel engine equipped with Duonic dual-clutch transmission for the first time. ABS, EBD and BOS became standard safety features as well.

Daimler Trucks Asia Taiwan Ltd. was founded in 2017 to provide consumers with more types of vehicles in order to meet the transportation needs of Taiwanese industries. In response to future energy trends, FUSO also launched FUSO eCanter, the brand’s first pure electric truck, in 2017. The eCanter not only demonstrated the brand’s advanced technology but also served as a pioneer for the electric truck market and transportation & logistics industry in order to realize the goal of carbon neutrality in the EU and other overseas markets. A new generation of the eCanter was unveiled in 2022 to showcase the latest advances in technology. “Canter” has long become synonymous with “commercial vehicles” in Taiwan. The trustworthy truck has won over the hearts of bosses and drivers, and has established itself as an irreplaceable benchmark in the commercial vehicle market.

Go Canter, Go Big! FUSO Canter Celebrating 60th Anniversary with Big Prize Giveaway
Canter Owners throughout Taiwan Invited to Share Their Memories for a Chance to win Taipei-Tokyo (Japan) return airfare for two
To celebrate the 60th anniversary of FUSO Canter, “Daimler Trucks Asia Taiwan Ltd.”, distributor of FUSO commercial vehicles in Taiwan, has announced the launch of the “Go Canter, Go Big” FUSO Canter 60th Anniversary Photography Recruitment” event. The event will run from March 22, 2023, through to June 30, 2023, and Canter owners throughout Taiwan are invited to take a snapshot of classic Canters (especially the 1st and 2nd generation classic Canters released before 2007 in Taiwan) on their smartphone or camera, or capture the Canter on the road in everyday life. The photographs and story can then be uploaded to the event website (https://www.cantergobig.com.tw/index.php) to enter the event. All recruitment will be judged through “Online Voting” and by the “Daimler Trucks Asia Taiwan Ltd. Judging Panel.” The judges and members of the public that participate in the voting will both have chances of winning the grand prize of Taipei-Tokyo (Japan) return airfare for two, as well as the Apple Watch Series 8, FUSO travel kit, and other great prizes.

“Photo Winner Award”:

“Judge panel for classic Canter award” (1 person): Taipei-Tokyo (Japan) return airfare for two
“Online Voting Popularity Award” (1 person): Taipei-Tokyo (Japan) return airfare for two
“Taiwan merit Canter award” (30 people): Receive one “NT$1,000 Carrefour Gift Voucher”

“Online Voting Participation Prize”:

“Golden Canter Prize” (1 person): Receive one SONY PlayStation 5
“Silver Canter Prize” (1 person): One Apple Watch Series 8 smartwatch
“Copper Canter Prize” (30 people): One exclusive FUSO canvas bag and passport holder set

For more information, please visit the event website at: https://www.cantergobig.com.tw/index.php

<For FUSO Canter's 60th anniversary, the exclusive FUSO commercial vehicle agent in Taiwan, Daimler Trucks Asia Taiwan Ltd., announced the "Go Canter, Go Big" photography event.>

Continuing to Evolve to Help Bosses Realize their Dream 　　
Place an order for the FUSO Canter 5-tonne by the end of the month during this promotion to receive free maintenance for 50,000 km (5 times) with FUSO genuine parts.
FUSO Canter Invites Bosses to Go Big for the 60th Anniversary.